Influence of Corporate Communication in Organisational Efficiency in South -South Nigeria

Harvey, G.O. and Naenwi, D.B. (2024) Influence of Corporate Communication in Organisational Efficiency in South -South Nigeria. International Journal of Business and Management Review, 12 (9). pp. 20-34. ISSN 2052-6393(Print), 2052-6407(Online)

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Abstract

This paper examined the influence of corporate communication in organisational
efficiency in South-South Nigeria. Three (3) research questions offer the guide for this study. This
study adopted descriptive research design. The population of this study comprises staff including
managers and administrative staff from twenty-nine (29) organizations in South-South, Nigeria.
From the study population of approximately seven thousand and fifty-six (7056) staff extracted
from twenty-nine (29) organizations in South-South, Nigeria, a sample size of one hundred and
forty-nine (149) was through a simple random sampling technique. The sample size which
comprised the managers and administrative staff were selected from thirteen (13) organizations
in South-South, Nigeria. A self-administered research instrument was used for primary data
collection. Findings showed that there is a significant relationship between effective
communication and workers’ efficiency in South-South Nigeria. The study recommends that
management of organization should establish and implement regular transparent communication strategy, digital communication infrastructure and prioritized employee oriented interaction.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: mark suger
Date Deposited: 16 Nov 2024 13:13
Last Modified: 16 Nov 2024 13:13
URI: https://ecrtd-digital-library.org/id/eprint/86

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